Author Archives: McLain Sabrynne

Thoughts on the Holy Trinity of Book Promo

Thoughts on the Holy Trinity of Book Promo

I think a lot about book promotion. Not just about doing it (or in most cases, mounting guilt over not doing it), but also about what constitutes good, i.e., effective, promotion versus bad – yes, that would be ineffective promotion.

I think good versus bad needs more clarification. Spammers make a lucrative living off sending billions of unwanted adverts to unsuspecting people on a daily basis. Even though enough people buy whatever it is they’re selling to make them money, I wouldn’t label this promotional method as good, simply because the whole world (except the spammers themselves) hates their guts. So to me, promotion is good if it lets potential readers know about your book (which would then lead to a certain percentage buying it) without making them feel spammed.

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The Etiquette of Writers’ Dos: Consideration Goes a Long Way

The Etiquette of Writers’ Dos: Consideration Goes a Long Way

On the last Tuesday of each month, Edinburgh writers venture out of their writing caves and, blinking up at the late afternoon sun (or most likely here, the overcast grayness pretending to be sun), travel to The Wash, a bar in the center of town. They go there to network with other writers and folks in the publishing industry for a few hours over drinks and sandwiches.

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My KDP Select Experiment: What I’ve Learned So Far

My KDP Select Experiment: What I’ve Learned So Far

Prior to releasing When Red Is Blue, I decided to come up with a written promotional plan. In it, “KDP Select” was somewhat hesitantly added with a series of question marks after it, following more main stream ideas such as this website and blog, Facebook page, Twitter, guest blog posts and so on.

Once my list was made, I began researching the pros and cons of each item. KDP Select, it seems, has generated lots of debate. I initially came across a number of anti-KDP Select posts, objecting to Amazon’s exclusivity clause. Taking a closer look, I realized it was only to do with electronic versions and only for 90 days, which, in the lifespan of a book, is an eye blink. There were also a number of authors who were shouting to the rafters about how great KDP Select had been to boost their sales. And a not insignificant number who were “on the fence” in terms of whether their sales had benefited or not. Terri Giuliano Long wrote a blog post looking at both sides of the argument.

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Dear PayPal: You’re Just a Tool, So Quit Acting Like One

I’ve recently given in and started using PayPal. I say “given in” because I used to do everything I could possibly think of to avoid using it, after my partner Gareth was forced to invest multiple hours fighting with them to get back the $400 he spent on a camera he purchased but never received. In an effort to avoid that kind of pain in the future, I decided it was best to not include them in my repertoire of online payment tools.PayPal has since cornered the market in this area, making it a hassle for me in terms of paying editors, designers and so forth, so I reluctantly set up an account last year. And so far, I’ve been quite happy with their service.

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Confessions of a Mevelist

I call When Red Is Blue a “mevel.” I’ve never heard the term before so I think I made it up, but it’s not extraordinarily clever, so it’s likely someone coined it before me. It’s a dovetailing of “memoir” and “novel” (if you haven’t already guessed).

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